Using 3d Models For Advertising Purposes

USING 3D MODELS FOR ADVERTISING PURPOSES

Using 3d models for advertising purposes. Every year the target audience of any business becomes more and more sophisticated in terms of perception of advertising, and if marketers continue to use outdated old techniques in their advertising campaigns, the attention of their potential customers quickly switches to something more new and original. Therefore, 3d visualization has become one of the most effective marketing tools today, and 3D models are increasingly appearing in commercials.

HOW TO USE 3D MODELS FOR ADVERTISING

Three-dimensional models – frequent participants of various kinds of advertising campaigns, presentations and videos. The most common are the following options for using them:

3D character as representative of a certain brand. Red and Yellow of the numerous M & M’s videos are a prime example of this approach. Creation of characters in maya, modeling and animation of fictional creatures, animals, and people is used by many other companies in order to distinguish their products among competitors in a certain way. Many of these characters literally become the “face” of the brand.

The 3D model is used in those cases when shooting a similar real object is impossible or will be too expensive. For example, space objects that you would like to put into a video clip, but cannot be removed using conventional means, can be replaced with 3D models.

3D model as a way of presenting a non-existent project. Architectural visualization, professional visualization of the interior before such projects are implemented, can attract the attention of clients and investors. Even the most detailed technical specifications of the future facility will not be able to form as full a picture as it can be done through 3D visualization.

3D advertising looks bright and presentable, and also opens wide opportunities for brand promotion in general or for individual goods and services. As modern visualization programs are constantly improving, getting new opportunities, 3D advertising instead of the usual video clips becomes more popular and spectacular every year.

HOW TO CREATE A 3D MODEL FOR ADVERTISING

The principle of creating a three-dimensional model depends on which object or character the work is performed on, but in general the process of visualization for advertising is no different from creating a 3d model for any other purposes. The first thing that needs to be done is to develop a 3D model concept and its sketch to understand how the finished model should look and what message it will carry to the audience. Projects of buildings, interiors, landscape design are created on the basis of available developments for this object: plans, sketches, technical characteristics. If it is a question of creating a three-dimensional character, it should not only look attractive, but also be associated with the brand. To do this, the model includes corporate symbols (logo, name) or company colors. For example, the revived packaging of the advertising “McDonald’s” are made in the technique of 3d visualization.

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