Automotive Product Presentation Cars

Automotive Product Presentation Cars .As a partner of manufacturers and shop operators, we create professional 3D media such as 3D product animation, 3D product visualization and movies. For our customers, the use of 3D media offers advantages that would not arise through the conventional use of photos or clips. This is especially true against the background of higher attention, interest and interactivity with prospects who can be generated with 3D media. Innovative representations are essential, especially in the automotive and engineering industries. The complexity of a machine or innovation of a vehicle can best be illustrated with 3D animations.

Initial situation: A car manufacturer not only wants to highlight the innovations for the launch of its new flagship model, but also to improve its brand image. Here, the manufacturer attaches particular importance to the presentation of product strengths, such as engine technology, processing and design. The goal is to reposition the vehicle and the brand through the new flagship model and replace the traditional brand positioning with new values. The contract is for the communication / PR department to develop a product and image campaign for the new flagship model, which can be used in addition to the trade fair presentation for TV and social media.

3D service offer within this case study:

– Creation of a concept for 3D visualization, 3D animation and 3D movie production to implement customer requirements

– Idea generation for the implementation of the different blocks / features of the flagship model

– Design and implementation of individual 3D modeling

– Design and implementation of individual 3D visualizations

– Creation of the 3D movie based on the 3D animations of the models.

3D visualization of product elements

The 3D visualization for product components includes the creation of 3D renderings and 3D animations. The creation is based on CAD data from the manufacturer, which are elaborately rendered and then staged according to the wishes of the customer. Settings of light, contrast, colors as well as movements (zooming) are elaborately created.

3D visualization and animation design and processing

For the presentation of the design and the quality of workmanship, settings were rendered that visualize the flagship model as a whole and the individual components that complete the car. For this purpose, all relevant components were visualized in an elaborate process and then animated.